This video gives a clear overview of the four behaviours that shape high-performing communication: Mover, Follower, Opposer, and Bystander, defined by David Kantor and his research.

It explains what each role looks like in practice, how it shows up in your everyday language, and the influence it has on group dynamics.

You’ll see how:

• Mover initiates ideas and sets direction

• Follower builds alignment and commitment

• Opposer strengthens thinking through healthy challenge

• Bystander brings reflection and perspective

The video explores the balance across all four roles — creating conversations where everyone is heard, ideas flow, decisions are made clearly, and contributors remain fully engaged.

Communication Benchmarks

• Mover – 25%
  Direction, momentum

• Follower – 25%
  Alignment, cohesion

• Opposer – 25%
  Challenge, rigour

• Bystander – 25%
  Perspective, reflection